How Disclosing the Competition Gets You a Better Price

In my business, it’s not unusual for prospective buyers to withhold the names of competing control room console and video wall vendors. I suspect that’s because the buyer thinks that withholding this information will somehow bring a better price, or prevent vendors from taking advantage. Does keeping the names of the competition out of the conversation really benefit the buyer? I say not, and here’s why. I’ve been in this business for many years so I know my competitors and I know their pricing. That’s my job. I welcome the competition and knowing their names tells me pretty much where I need to be on pricing in order to stay in the running. This can only help the buyer because all things being relatively equal, the competitors will offer their best price knowing who is competing. So if you are on the market for control room consoles, or video wall, I suggest that in the course of discussing requirements that you say who you have invited to the party. It will likely get you what you want at a fair price, and speed the process. Request a quote at controlroomsusa.com

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